Mark Lynch Design
Brand Identity · 2026
A personal brand identity built around a geometric ML monogram and a flexible visual system. Repetition, scale, cropping and motion allow the identity to extend across print and digital applications.
Production
A geometric ML monogram forms the foundation of a flexible visual system, with its component shapes used across posters, stationery, digital applications and motion.
Project Index
01–Publication
28-page editorial publication · A5 portrait
02–Editorial System
6-column grid · 4-row modular structure · 11.4 pt baseline
03–Photography
Considered hierarchy · editorial pacing · restrained typography
04–Typography
Considered hierarchy · editorial pacing · restrained typography
05–Details
Typographic details · image treatment · layout relationships
06–Materials and Print
Munken paper stock · tactile finish · print-led production
Design & software
Set in Inter, using deep blue-black body copy, blue tones to establish hierarchy, and restrained orange accents. Baseline grid aligned to
the modular grid in InDesign. InDesign used for typography; Illustrator and Photoshop for cover artwork; Lightroom and Photoshop for image treatment. Interactive publication presented using Heyzine.
Explore the complete publication